Refund is only available when the goal rank is not achieved at the end of the package. (Please note that the rank should be the time-period average rank, such as a one-month average or three-month average). In any case, the value corresponding to the ranking achieved during this period will always be deducted from the total received.
It is true, as it says on this website’s blog, that many SEO and Marketing Companies don’t realize just how important a high positioning in Alexa Traffic Rank is, and how they can gain from it. It is extremely important and essential to provide clients with a higher rank on Alexa to administer a full and efficient service. I am writing this as I, myself, have a marketing company and have been witnessing the benefits of providing my clients with a higher positioning in Alexa Traffic Rank through RankStore.com.