In search engine optimization (SEO) terminology, a backlink is a hyperlink that links from a web page, back to your own web page or website. It is an external hyperlink from one website to another web page. Also called an Inbound Link (IBL), these links are important in determining the popularity (or importance) of your website and are important for SEO because some search engines, particularly Google, will give more recognition to web pages that have a good number of quality backlinks, and consider those websites more pertinent than others in their results pages of a search query.
To boost your web page rankings to higher levels you need to take advantage of High PR links. When you use low quality backlinks, your site is penalized. As a website owner, you know how important correct SEO is. Unfortunately, most people do not truly understand the mechanisms of correct SEO. This is what we do and we do it really, really well.